Valentine’s Day is around the corner and since 2014, it will finally be celebrated on a weekday; a Tuesday. This provokes the question: will this be profitable for the flower business or not?
Over the last few weeks, we’ve heard quite some different opinions. Generally, it can be noticed that many flower importers and florists are positive about this year’s sales.
Last year, Valentine’s Day – always celebrated on 14 February – fell on a Sunday and during a long weekend and this year’s falls on a Tuesday and it created higher expectations among flower growers and florists. The demand for Isreali Ruscus of Colombian grower Felipe Saldarriaga of Green Bouquet, for example, was higher compared to last year. He mainly exports his foliage to the USA and according to him, Valentine’s Days on a weekday are often advantageous for people in the flower industry. “It often results in better sales”, he says. Keep reading…