Inspirational videos from Flower Factor in cooperation with scent specialist Roos Lubbers

Roos Lubbers, author of the perfume guide ‘De Parfumgids’ and floral designer Pim van den Akker show how scent can trigger customers. They share some simple ideas that can be used by every florist in any shop. In the second video they compose different Freesia bouquets, all based on scent and aroma therapy. Both videos offer inspiration and a different view on scent and shopping experience.

The first video with ideas for scent presentation in the flowers shop is now available:   

The second video with inspiration for Freesia bouquets will be published on 23 September.