The ‘classic’ consumer habit of just dropping by the florist to buy flowers before visiting someone is changing. Purchasing online has become ingrained.

The changing consumption behaviour of the past few years has had a direct impact on florists, according to market specialist Erwin Sneiders. “The florist is having to deal with lower revenue and rising costs. Increasing pressure is being exerted on Dutch florists as well as on florists in our neighbouring countries.” Keep reading…

source: Royal FloraHolland