Should Florists Charge for Proposals?


A question I’ve seen florists ask more often than usual this year is: Should I charge for proposals?

This is a BIG question and there isn’t a one-size-fits-all answer, but in today’s livestream I tackle some of the things you’ll want to consider before implementing a new proposal fee. Click to watch!

A few key points to consider:

  • What is the intention of charging a proposal fee? In other words, do you need to charge for proposals or do you really need to reduce the amount of time you’re investing before booking a client?
  • Before implementing a fee, back up and zoom out on your booking process–do you really need to do a better job at prequalifying clients because you’re writing quotes for clients who aren’t a good fit?
  • Last, but not least, your booking process must align with your brand identity and the market you serve. In other words, do you really have enough clout to charge for a quote or will your market push back?

When in doubt, always go back to the question: What is your intention!


If you want to establish authority with clients and reduce the amount of time you invest before a client is under contract, I can help!

  • If you’re still sharing too much detail in your initial proposal, grab my proposal template, How To Write Proposals That Sell, because you don’t have to send a detailed quote to book a client!

Get it HERE!


  • If you need help prequalifying clients and establishing trust before booking, subscribe to my super affordable Patreon Training for a close-up look at my Keys to Booking Great Clients ($29 gives you access to “all the things” plus monthly blog and social media prompts!)

Subscribe HERE!

It’s not always easy to recognize that you need to adjust your customer service systems, but an essential part of  business is finding new sales tools to help you reach your goals!

Keep streamlining your booking processes and keep doing beautiful work!

With love from me to you,


Questions for me about a course? Get in touch!

And don’t forget to join my FREE Facebook group HERE.


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