Within one week, more than 100 participants already signed up for event about digital transformation


The online event that Mprise Agriware will host on May 20 has been received with enthusiasm. Jacco Kuipers (CFO at Ball Horticultural Company), Peter Verstegen (ICT Manager at Rijk Zwaan), Ernst Barendregt (CFO at Royal van Zanten) and William van Loenen (Product Manager at Mprise Agriware) will speak about ‘Keys to successful digital transformation in horticulture’.

The event seems to be well received by a large variety of growers and suppliers in international horticulture. 

Joop de Jong (CEO of Mprise Agriware) thinks that this is the reason: “The topic ‘digital transformation’ is interesting for everyone. We have been busy with digitalization for decades but the issue now is that traditional business models are under pressure. This touches the heart of your business. Every situation is different. But we can learn from each other. The visions of the various speakers provide inspiration to get started on things that matter.”

It is still possible to sign up for the online event on May 20th (from 1:00 to 3:00 pm). This is your chance to learn from the experiences of some of the leading companies in horticulture. What does digitalization mean for their people, their business, and sustainability?

Click here to read more about this event.




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