From June 7-9, the WF&FSA 2021 Floral Distribution Conference (FDC), will be held in Miami, Florida. Every year, hundreds of wholesale florists and floral suppliers gather at this event to build relationships. The last edition of this event took place in Fall 2019. This year’s event, however, will take place in the Spring, which is something WF&FSA has wanted to do for some time now, to allow their members the opportunity to kick off 2021 with the FDC. Below, the WF&FSA’s Executive Leadership recorded a video on the importance and value of attending the 2021 Floral Distribution Conference this year.
Due to the pandemic, this year’s event will look slightly different. Extensive safety protocols have been implemented to ensure a safe experience for the attendees. “While 2020 was challenging, it did bring along a silver lining: people want more flowers and not just for events. Therefore, WF&FSA looks forward to this opportunity for everyone to gather and focus on the future of the floral industry,” they say.