On Saturday, May 1st 13 butterflies landed in the streets of San Francisco. (13 large floral Instagram-able butterflies).
The City is coming back to life after one of the darkest years in their history. In celebration of the City’s reopening, and Small Business Week in SF, the City of San Francisco, has partnered with the SF Chamber of Commerce and the San Francisco Flower Market to create streets in full bloom.
Source: Instagram #sfblooms
The SF Flower Market recruited some of the very best floral designers in the Bay Area to create these largescale floral butterflies. The designers let their creative juices flow on this project, and they have
created amazing works of art. From North Beach to the Bay View, butterflies will be found on our City streets this weekend.
The idea was sparked when Jeanne Boes, General Manager of the San Francisco Flower Market, saw a similar floral art installation on Instagram in New York’s historic Garment District. The designer posted, “Let it be clear, NYC is not over and it will never be.1” Boes felt that floral designers in SF could create large floral structures on the streets of SF to draw people into these recovering business corridors. “The goal of the campaign is to have social media draw the foot traffic into the neighborhoods. People will come to take selfies with the butterflies and discover the small businesses that make these
neighborhoods uniquely San Francisco,” said Boes. She presented the idea to Anne Taupier, Acting Director of the Mayor’s Office of Economic & Workforce Development. Director Taupier felt the idea
would be perfect to kickoff Small Business Week in SF.
Désirée De Lara is one of the designers on this project and is a 4th generation San Franciscan. She was born and raised in the Castro and she is creating the Castro District’s butterfly. De Lara says, “this is a wonderful way to bring attention to the flower industry, while supporting local businesses through artistry and celebration.”
Designer Erika Tanchez of Envy Floral Design is calling her piece “Mariposa De Barrio” or Butterfly of the Hood. “This butterfly symbolizes the transformation I’ve gone through as an individual and with my business over the last 5 years.” says Tanchez.
The Floral Designers: Acme Floral, Anies Charles, Desiree Flower & Design Studio, Envy Floral, Nixon Tran, Paul Robertson, Raul Dueñas Floral & Event Design, Sharla Flock Designs, Sharp Stick Studio, and
For more information:
SAN FRANCISCO FLOWER MART
640 Brannan Street
San Francisco, CA 94107