Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, heats engines for face-to-face celebration at Feria Valencia, from 5 rd to 7 October, a special call, unique and symbolic for companies in the sector after the last year of pandemic.
Moreover, the call for 2021 coincides with the 50th anniversary of the contest, being the first professional fair specializing in ornamental horticulture to celebrate the 50th anniversary.
All, accompanied by the good timing that companies in the sector are going through in the years 2020 and 2021, makes us augur a call for success. You can feel the “fair win”, expectations are good and professionals want to look face to face again, following a tradition that meets 2021 nothing more and nothing less than 50 years.
Another positive aspect of this campaign is the change in habits that households have experienced in the last year. The pandemic has made users re-examine our home, investing more in their practicality, in its aesthetics, promoting a pleasant environment, both inside and outside, green gains prominence.
This new situation causes terrace-related products, the garden and the urban garden have experienced a growth in their sales and that online flower trading, plants and garden equipment, has also been increased, so many garden centers have recently established online channels to serve their customers on this route.