How logistics keeps mothers smiling


Mother’s Day is observed every year with dates varying across different geographical areas. This day is set aside to celebrate the gift that is motherhood and the people who bear this name directly or indirectly. The one thing that the world seems to be united on, is that mothers across the globe need to be spoiled often and especially on Mother’s Day. Flowers have become a tradition as a gift for mothers. Countries such as Kenya that are global flower powerhouses continue to supply the world with various flowers to bring this occasion to life. 

Kenya’s expertise in the flower sector has seen it grow to be the fourth largest exporter of flowers in the world. Today, it is said that every third flower sold in Germany comes from Kenya. The Kenyan flower industry comprises about 200 flower farms, 70 of these being on the outskirts of Nairobi, the capital city of Kenya. 

Occasions such as these bring to fore the critical role that logistics plays in ensuring observations such as Mother’s Day are well powered with flowers for the occasion to ring in. The period preceding Valentine’s and Mother’s Day is heralded by the great efforts made by players to build capacity, keep the supply chain efficient, cool, and timely. Kenya’s flower industry comprises about 200 flower farms with about 40% being located on the outskirts of Nairobi, the capital city of Kenya. As such, investments have been made by both flower farms and logistics companies to ensure that the flowers are harvested and handled delicately to nurture the quality from the farm, while in transport to the airport, onto the freighter, and onwards to global markets.

Siginon Group is one such company that has made heavy investments to ensure that it is well equipped to handle the unique demands of each shipment benchmarked against global standards of quality. In the year 2015, Siginon Aviation, the ground handling arm of Siginon Group, launched a new USD 10 million air cargo facility guided by customer demands for an optimally operating air cargo facility underscored by safety and security. 

Jared Oswago, the acting General Manager asserts that Valentine and Mother’s Day occasions come with great demand for flowers globally. This year, in addition to the scheduled flights, some airlines increased their monthly schedules by over 10 flights while other airlines converted passengers’ flights into cargo flights ferrying flowers in the upper deck and the plane belly. Certain airlines went ahead to boost their normal flights with special charters to export the scent of Kenya’s sweet-smelling flowers all over Europe for lovers and mothers.

This Mother’s Day, with every bouquet you receive or give, with every smile and hug you earn in return remember logistics made it happen!

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