The GGN label is celebrating its 5th anniversary and yesterday (April 27) during an online event, GlobalG.A.P. c/o FoodPlus GmbH launched their new GGN label which can now also be applied to fruit and vegetables. “Unlike the previous GGN labels, which were specific to aquaculture and floriculture products, the new GGN label is a universal, cross-category label.” Over 300 international stakeholders from the agriculture and retail sector attended the event.
The new GGN Label – “All in One”
GlobalG.A.P. is a leading global certification program whose mission is to bring farmers and retailers together to produce and market safe food, to protect scarce resources, and to build a sustainable future.
Since consumers have one shopping list and are looking for consistent orientation across different product categories, GlobalG.A.P. has decided to move from two scope-specific labels to one uniform label for all categories.
The new GGN label stands for certified, responsible farming and transparency. Available for both packed and loose fresh products, the new label is available to producers, retailers, traders, packers and restaurant chains starting April 2021.
“Transparency is the heart of the GGN label. We help consumers to discover the roots of their products while helping the businesses who practice and support responsible farming showcase this. Together we’re taking transparency to the next level”, says Kristian Moeller, Managing Director at GlobalG.A.P. c/o FoodPlus.
Why is the GGN label relevant?
Also at the online event, Federica Berardo, Director Marketing Operations GlobalG.A.P., explained the importance of transparency. “It is a key component for building up brand trust. Research reveals that 78 percent of the consumers trust transparent brands more1 and that consumers pay particular attention to transparency when it comes to the products they purchase2“
The GGN Label seems to be an effective tool to build trust in own brands, she explains. “The transparency about and on the product creates retailer and producer brand trust which results in purchase and repurchase.
The 5th Anniversary of the GGN Label
GlobalG.A.P. introduced its consumer-facing initiative, the GGN label, five years ago. It was first launched in 2016 for aquaculture products, followed by floriculture products in 2017. Now in 2021, fruit and vegetables are also included.
“All products with the GGN label come from a farm whose production process has been independently certified according to international GlobalG.A.P. standards or one of the standards that is recognized by GlobalG.A.P. as equivalent. These standards are holistic in nature and cover food safety, sustainability, environmental protection, animal welfare, workers’ health and safety, and supply chain transparency. All these aspects of responsible farming come together under the GGN label, which provides transparency through unique 13-digit identification numbers that are linked to supply chain actors with GlobalG.A.P. certification.”
These GlobalG.A.P. numbers correspond with profiles on the GGN label portal (www.ggn.org), allowing consumers to find the roots of their product. 576 farm profiles are already online. Click here to learn more about the GGN label
1Transparency Imperative, Food Marketing Institute & Label Insight
2CGF/Futerra consumer research, October 2018