“Automation enabled us to stay in the game”


Pure Beauty Farms, located in Miami, Fl is the fourth-largest supplier to Home Depot in the USA. “From plant cuttings, filling, transplanting, irrigation, and a fully automated RFID shipping system; a turnkey project keeps Pure Beauty moving at the speed of business,” reveals Derek McLaughlin. He is with Bellpark Horticulture, the company that provided the automation solution.

Pure Beauty grows perennials, annuals, moms, succulents, poinsettias, and vegetables and herbs. “Almost anything under the sun,” Jeff Yanes reveals, adding that 8 to 9 years ago they saw a huge issue with labour and chose to automate the system. “I really believe it enabled us to stay in the game,” he adds. 

“Our partnership with Pure Beauty provides the automation solutions to help meet their high demands and targets,” Dereck shows. Bellpark’s service team is also responsible for keeping the entire system fully maintained and operating at its best. 

For more information:
Pure Beauty Farms

Bellpark Horticulture


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